Nobody Wears Shoes

Two researchers were independently dispatched to one of the world’s least developed countries by a large shoe manufacturer. Their task was to assess the business possibilities within that country.

When the first report came back to the manufacturer’s headquarters, the message read: “No market here. Nobody wears shoes!” A few days later, the second report came back from the other researcher. It read: “Great market here. Nobody wears shoes!”

Leave a Reply